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The Institute for Reproductive Health (IRH) at Georgetown University was the lead organization on the Passages Project: a six-year USAID-funded social norms project.
To highlight their impact and the legacy they were leaving behind in the field of social norms, they wanted to build a custom website as a repository for their years of work and accomplishments. After a number of discussions and events, we ultimately chose to build custom pages that would live on IRH.org.
I led the design of these pages and oversaw their development while managing the relationship with the client.
Conversations for the site began in early 2020 when it was originally conceived to be a single homepage and one templated page using an online website builder like Wix or Squarespace. I ultimately designed two options for the client–one, a scaled down site, the other a larger site with multiple templated and unique pages. Each option included a site map, wireframes, and an InVision prototype.
Before beginning full design of the site, I created three style tiles for the client as a first step towards sharing and agreeing on key design elements like paragraph styles, UI elements, and motifs.
Months earlier, I had designed the icons featured on the style tile to represent each of the four Passages legacy areas. Using this styling as inspiration, I incorporated these motifs throughout the site.
A USAID announcement that no more standalone websites would be funded meant we had to pause development of the site and change our plans.
As always, being flexible is crucial for any project and it was certainly needed for this one!
Still wanting to highlight the Passages Project legacy areas but limited to only their existing website, we changed our plans and instead decided to hire developers to work within the IRH.org framework to build some custom page templates and redesign the Passages Project landing page.
Using my original wireframes paired with elements of the existing IRH.org site, I crafted new wireframes for the RFP and hired a creative agency to work with what I had started and cohesively marry the design with development.
